Archives for category: Sustainability

This Christmas holiday I leased my first jeans ever, of course made from organic cotton! The concept is developed by Mud from my hometown Utrecht. €20 to start with and €5 each month, 12 months long. At the end of this period I can opt for:

  1. additional €20 and wear the jeans as long as I want; get the €20 back when I return the jeans to Mud
  2. a new model from Mud and pay €7,50 switching costs
  3. return the jeans to Mud and it will be re-used in a way that fits the condition of the fabric/jeans at that time
image courtesy to Mud Jeans

image courtesy to Mud Jeans

It’s just an awesome feeling to actually lease your clothing and be sure it’s taken well care of in case I return it to Mud. Makes me think of Desso. They did the same with carpet tiling.

Update per 10th March 02015:

Mud announced they had to change their leasing concept as it appeared to be hard to pre-finance collections. Basically Mud was ‘playing’ bank & they figured that both consumers and retailers had difficulties grasping the concept. The new concept is phrased like: you buy a jeans, we remain owner of the raw material. We want the jeans back in case you want to dispose it. I guess that’s even harder to explain.

A while ago I’ve bought these ultra-cool shoes: OAT. They come with an instruction how to bury them. The manufacturer has included some seeds in a special pouch within the shoe. Why don’t we have more products that raise the issue how to get rid of them in a neat way? It can be part of your brand identity as OAT show. Needless to say I bought the green version. Also needless to say: the shoe is organic. Hemp for the fabric, no glue, all seams are stitched.

Courtesy of the pictures below: OAT Shoes except the lady in Eva’s costume: photographer unknown, taken at Pakhuis De Zwijger, Amsterdam.

oat wallpaper

oat wallpaper 3 oat pakhuis de zwijger Oat Green

The rebound effect is a notorious effect known while considering sustainable alternative product/service-systems [PSS]: due to the fact that a solution has less impact on the environment, people tend to use it in a [non-intended] way causing in fact more consumption. E.g. you buy a LED-lamp but leave it on the entire night ‘as it is so sustainable’.

My own rebound effect is taking place around driving to the forest. I’ve never understood why people drive to the forest with a car using with an engine running gas or natural gas as it makes noise, pollutes the air you want to enjoy, etc. Now that I have access to a Peugeot iOn from Greenwheels I feel no reluctance  to drive to the forest. Before, I’d go by bike or public transport…

Anyway, you feel really purposeful while hitting the brake… you recharge the battery.

Update on 6.1.14: near the end of 2013 Greenwheels decided to quit their pilot with electric driving… No more rebound…

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