The rebound effect is a notorious effect known while considering sustainable alternative product/service-systems [PSS]: due to the fact that a solution has less impact on the environment, people tend to use it in a [non-intended] way causing in fact more consumption. E.g. you buy a LED-lamp but leave it on the entire night ‘as it is so sustainable’.
My own rebound effect is taking place around driving to the forest. I’ve never understood why people drive to the forest with a car using with an engine running gas or natural gas as it makes noise, pollutes the air you want to enjoy, etc. Now that I have access to a Peugeot iOn from Greenwheels I feel no reluctance to drive to the forest. Before, I’d go by bike or public transport…
Anyway, you feel really purposeful while hitting the brake… you recharge the battery.
Update on 6.1.14: near the end of 2013 Greenwheels decided to quit their pilot with electric driving… No more rebound…
Yppah 