As I teach on co-creation at the Eindhoven University of Technology, I get a question once in a while which papers to read. Herewith a shortlist of papers we’re using in the Elective.

The concept co-creation started to emerge in marketing management literature buy means of C.K. Prahalad and V. Ramaswamy, though using a different term at that time:

Prahalad, C. K., & Ramaswamy, V. (2000). Co-opting Customer Competence. Harvard Business Review.

A good start with reading is:

Prahalad, C. K., & Ramaswamy, V. (2004). Co-creation experiences: The next practice in value creation.

and of course the book:

Prahalad, C. K., & Ramaswamy, V. (2004). The future of competition: co-creating unique value with customers. Boston, Mass.: Harvard Business School Pub.

furthermore we discuss:

Frow, P., Nenonen, S., Payne, A., & Storbacka, K. (2015). Managing Co-creation Design: A Strategic Approach to Innovation. British Journal of Management, 26(3), 463-483. doi:10.1111/1467-8551.12087

Mattelmäki, T., & Sleeswijk Visser, F. (2011). Lost in Co-X, interpretations of co-design and co-creation. Paper presented at the IASDR2011 Diversity and Unity, the 4th World Conference on Design Research, Delft. https://window874.files.wordpress.com/2012/09/mattelmaki_lost-in-cox_fin-1.pdf

Morris, M., Schindehutte, & M., A. (2005). The entrepreneur’s business model: toward a unified perspective. Journal of Business Research, 58, 726–735.

Ng, I. C. L., Smith, L. A., & Vargo, S. L. (2012). An integrative framework of value. Warwick Manufacturing Group.

Osterwalder, A., & Pigneur, Y. (2009). Business model generation: a handbook for visionaries, game changers, and challengers: Self published.

Ranjan, K. R., & Read, S. (2014). Value co-creation: concept and measurement. Journal of the Academy of Marketing Science, 1-26. doi:10.1007/s11747-014-0397-2

Sanders, E. B. N., & Stappers, P. J. (2008). Co-creation and the new landscapes of design. CoDesign, 4(1), 5-18. doi:10.1080/15710880701875068

and this paper is used for a definition of a business model

Morris, M., Schindehutte, & M., A. (2005). The entrepreneur’s business model: toward a unified perspective. Journal of Business Research, 58, 726–735.